My problem with the site is it should say “this is a paid site sponsored by” builders…or real estate companies…or whomever is paying for it that DOES stand to gain by people thinking it is “THE right time to buy. They shouldn’t be pretending it is paid for by someone who has nothing to gain or lose from the message. That just looks like an outright lie. And once you start lying to people…well the site loses credibility…no?
I may be to literal about it, but for me the key word is “time” and not subject to other reasonings. When someone asks “Is it a good/great/right ‘time’ to buy”, the time factor seems to be the reason for the question.
If a buyer is asking a real estate professional about right “time”, I don’t think they are referring to personal objective timings, but market timings.
But then I could be wrong.
If you ask your doctor when is a good time to buy, he will check the due date of the birth.
If you ask your accountant if it is a good time to buy, he will check your need for deductions this year vs. next.
If you ask your employer if this is a good time to buy, he will tell you the date of the actual job transfer.
If you ask your real estate professional if this is a good time to buy…well then…maybe he shouldn’t be looking at the doctor for the due date of the twins coming.
Who is being asked the question often defines what “right time” means. I guess there are many interpretations of “from a variety of credible sources.” But saying those credible sources have nothing to gain from the message is just an outright lie as far as I can see.
“We don’t sell any financial or real estate products or services” seems to be a stretch if the site is owned by the Master Builder’s Association. That would be like NAR saying that, and I guess technically it would be true, but not really. It seems misleading to have the verbiage that it is an unbiased site.
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August 28th, 2008 
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